Lance Drake is a creative based in Los Angeles.
His award winning documentaries, music videos, and short films have landed on many best of, staff picked, and buzzworthy lists over the years.
Notably, Lance spearheaded the music video visual direction for the band MUSE, crafting a compelling narrative for their conceptual album, SIMULATION THEORY. This multi-faceted project resulted in a Gold Clio-winning Microsoft VR game, an immersive world concert tour, a Marvel comic adaptation, and the critically acclaimed feature concert film, SIMULATION THEORY: AN IMAX EXPERIENCE.
Most recently, Lance served as Creative Director for AmazeVR, where he spent three years pushing the creative boundaries of VR concerts and immersive music projects. His work at AmazeVR blurred the lines between concerts, music videos, storytelling, gaming, and experiential entertainment. Notably, he was among the first directors to debut spatial work during the Apple Vision Pro launch, cementing his reputation as a leader in the immersive media space.
Now embarking on the next phase of his career, Lance continues to shape the future of entertainment as a freelance Director and Creative Director, collaborating with artists and brands to deliver bold, innovative projects across mediums.